I know quite a few photographers out there that are always complaining about the managing their images for social media.
Social media tools out there are focused on marketing people and not on people who have a lot of media, images, video and so on.
Clearly we have tools to manage our images on our computers, but promoting them on social media and the web is another story.
Mav Social: A New Social Media Tool For Images
Not too many weeks ago I read a review of a fairly new social media management tool called Mav Social. The great thing about this tool is that it helps you manage your images on social media.
Most of the social media tools out there are great for posting, or scheduling posts, or even campaigns and metrics, but none do the image management part.
So it was very refreshing to find this tool which can help us photographers manage our social media.
Mav Social Features I love
Now I have to say this up front, I am not getting any money from promoting this tool on my blog. I just use it in my daily live to do my social media so I wanted to share that with you all.
As a photographer there are quite a few features that I really enjoy, that I wanted to point out so you know what you are getting.
Image, Video and Audio Management
The main thing that we care about is the online media management that Mav Social provides. (They call it a digital asset management solution)
This is basically a repository of all of your media that you can leverage for all of your social media posts.
Some of the key parts of this repository include:
- Images in various formats (jpg, png, gif)
- Audio files in various formats (mp3, mov, wav)
- And videos (mov, mp4, m4v)
And probably not relevant to us, but if you have many people doing your social media, they can all access this one repository.
You can also add lots of meta data to your uploads so they are easy to find and reuse later.
As a photographer most of my images will be uploading in a ready to use state, but sometimes you want to quickly alter something or add text.
Mav Social also has a built-in editor that allows you to do this in the tool without having to fire up Photoshop.
Very handy for a quick manipulation or resizing for a post on Twitter instead of Facebook (yes we all know the sizes and allowed number of words varies and is a pain).
So although your image might be perfect to begin with, Social Media demands that we make things unique to each platform and this tool helps.
And you might also be working on a project or with a client and need an image asap. An image of something that you do not have, but you have to make that social media post now.
That is where Mav Social’s built in stock photo libraries really help.
You just have to do a quick search and find the kind of image you need, might a small payment, and you are good to go.
So although as photographers it is not something we need very often, it can be handy for those times when our image is just not what we need!
So if you are using various channels on social media a lot, and have to manage a lot of different images or photos, then this tool might just be what you are looking for.
It is certainly not the best for everything (eg. Buffer rocks for sharing content) but for a combination of social media and images, I don’t think it can be beat.