A lot of my clients are suspicious about using high quality personal photos on their website.
I can certainly understand this. After all, it is so easy these days to take photos from stock and just use those.
The problem is that those photos just look fake and do not elicit any kind of response from your audience.
What is better instead is to use your own photos to bring the personality of your website forward and impress your audience with your personality and openness.
In this post I want to explore some examples of both good and bad websites that are using photography in the right and wrong way.
The Wrong Way – Generic Stock Photography
Here are some examples of what most companies choose to do. Which is certainly easy and looks ok, but lacks that extra step that really brings things further.
Ok, this is not a mind-blowing topic that normally suggests great photography, but any website can benefit from awesome images.
This website from a friend of mine at Flow Consulting uses only stock photography on all their service pages. Take this one for example, on mergers and acquisitions, it is not exactly inspiring. Nor does it bring anything to the table. It just shows a bunch of people standing around a clipboard.
This website has a similar problem with their stock photography. Again it is not showing any personality and lacks the depth that you could have with a relationship to the audience.
Not only that, but it uses images without any people in it. Even worse for creating a connection with your reader.
The next examples will take things to another level with a more personal touch and connection.
The Right Way – Branding and Photos
The following are some better examples of how photos can really help you sell your products or services on your website.
I am not always a fan of over-personalising your website with only shots of you. Showing how amazing and beautiful you are. But Amy seems to pull this off to great effect.
In fact, many personal brands are doing the same thing with a full body or head shot in the hero section of their homepage. And then other personal images scattered around the rest of the site.
This can also be done in other ways where things are also more fun. Take Amazee Labs in Zurich.
Their personnel descriptions are fun and make things easier for the future customer to connect. Even on social media, where they have all the fun icons for each of their employees readily available.
Using Photos To Your Advantage Instead
So, next time you are considering putting some stock photos on your website, have another think about it.
Instead, at least spend a little bit of time (or money and hire a pro like me!) and the results will surprise and perhaps amaze you.